From idea to no-code MVP test in 24 hours and 0$

Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and costs.

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Vector created by freepik

1. The hypothetic problem to solve + the target market

While thinking about the different customer segments and the different problems to solve, we hypothesized the next Job-To-Be-Done to solve for early or technical entrepreneurs, and SMB managers without experience/education in innovation, strategy, and growth:

  • “We have to understand better the problem we are trying to solve in our products”
  • “We must find a different business model to make the business profitable/scalable.”
  • “Our solution/product/service/business needs changes to be different from others in the market to grow.”
  • “Our growth is stacked. We need to bring new ideas and strategies on why, how, and where to grow in the next years.”
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Vector created by freepik

A quick summary of this first step:

Frameworks: Jobs-To-Be-Done, Customer Journeys, Value Proposition Design

2. Competitive landscape and compensating behaviors

Before working on a solution, I prefer to have an idea of the competitive landscape to know how other products solve the same problem for the target market, and how the people are behaving to do the job.

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Is there space for this solution in the market?

It depends if the hypothesis of step 1 is correct, but comparing with the competitive landscape, it seems so. We can build a different product aggregating the best frameworks and articles, about both worlds management and innovation for growth, with better filters, at hand (cellphone app), and cheaper than the 19$/mo that MindTools is charging. The goal is to solve the job almost as well as the self-research (in green color in the image) but more conveniently and quickly.

What about the entry barriers, and how easy it is GrowthStack to copy?

Ok, you caught me. This product has no entry barriers for competitors (the fewer resources we need for the solution, the lower the barrier entries) and is easy to copy. Any other person with his/her own curated database of articles, tools, and frameworks can do this as fast as us. However, if that happens or the hypothesis is not correct, we will still have a useful tool to give for free to our customers, probably helping to improve brand awareness rates, growing lead generation, and maybe increasing the willingness to pay for our consulting services.

A quick summary of step 2:

Frameworks: Jobs-To-Be-Done, Attributes Map

3. A hypothetic solution for a hypothetic problem

To remind you, we think that an MVP aggregating the best frameworks, articles, and tools, about both worlds management and innovation, with better filters, at hand (cellphone app), and cheaper should be enough to test the hypothesis.

A quick summary of step 3:

Tools: Miro, Whiteboard, How Might We Questions

4. Developing the MVP

The first prototype of the app was developed with Airtable. Inspired by ScrapBook we started to build a database with filters and three main screens. Here is how it looks like:

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Airtable vs GlideApps

A quick summary of step 4:

Tools: Airtable (discarded), Google Sheets + GlideApps

5. Testing the MVP

It’s time to test the MVP and collect feedback. I decided to test the MVP with the most inexpensively way:

  • Launching and asking for feedback in Product Hunt.
  • Launching and sking for feedback in Twitter.
  • Asking for feedback to people I know: business angels + entrepreneurs + SMB leaders.
  • Asking for email information to download the app on the web. Once somebody converts, I answer a personal unautomated email sending the link to download the app + asking for honest feedback.

Why don’t LinkedIn?

In LinkedIn, I want to target the SMB audience. For now, I am researching the problems for StartUps/founders. Once I finish this feedback round with the founders, I will explore with SMBs and will be the time for LinkedIn.

What feedback am I looking for?

I filter the feedback, classify it, and convert to actions in two blocks:

A quick summary of step 5:

Tools: Loom, SurveyMonkey, email, Zoom (video), Notion (feedback classification for product development).

Final clarifications on “best” practices

This is a quick exercise relying on my own experience mentoring early-stage startups, having founded my startup in Spain, and working on strategy and other management areas for SMB. My tip is to deepen in the problem research with in-person user interviews and tools like UserInterviews or SurveyMonkey to understand the problem better and confirm or discard the hypothesis.

👉 Validate your idea in 2 weeks before losing too much time and money 📈

👉 Connect with me on Twitter & LinkedIn 🔥

Helping CEOs and founders [re]ignite revenue and create market-leading products. Market Strategist & Business Architect Consultant at escapevelocity.pro

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