PinnedA 10 steps Go to Market Strategy framework for SaaS / TechA comprehensive Go to Market strategy framework is designed to help new product introductions or accelerate revenue with existing products…Dec 29, 2021Dec 29, 2021
PinnedThe Low-Risk Recipe™: a fresh update on the whole product modelA must-know framework for Go to Market leaders in tech/SaaSDec 9, 2021Dec 9, 2021
PinnedHow the late adopters think before buying your productA real conversation with my mom to understand what late product adopters are looking forFeb 27, 2021Feb 27, 2021
AI for Market Research 2024: Tools, Use Cases & Best PracticesExplore how Artificial Intelligence (AI) is revolutionizing the field of market research and the exact tools I use to save up to 40% of…Jan 21Jan 21
5 Tips To Market Your New Product For GrowthKey Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the “Chasm” frameworkJul 10, 20201Jul 10, 20201
53% of People Think We Buy Technology — They Are WrongMost people think that we buy technology instead of buying progress. Let’s talk on why this approach does not help innovation.Jun 28, 2020Jun 28, 2020
Published inBetter Marketing12 Twitter Tips to Grow Your Followers and How It Worked for MeHow I resurrected my Twitter account after almost three years and managed to grow followers 18% in one monthFeb 12, 20203Feb 12, 20203
Published inThe StartupCustomers Don’t Know What They Really Want. Us Neither.A personal story translated into 6 key takeaways for startups and product developmentJan 31, 20201Jan 31, 20201
Published inManagement MattersStop asking about disruption. What matters is progressQuestions and misconceptions about disruption theory are arising. What really matters is the progress you are bringing and to whomJan 22, 20201Jan 22, 20201
Published inThe StartupYou Don’t Rule Your Company. Corporate Culture Does…and what to do to implement strategic initiatives not matching your corporate cultureJan 16, 20201Jan 16, 20201
