5 Tips To Market Your New Product For Growth
Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the “Chasm” framework
4 min readJul 10, 2020
Last Thursday, I was lucky to interview Warren Schirtzinger during a live webinar, one of the co-creators of the “Chasm” framework in the 80s, later polished and popularized by Geoffrey Moore in the book…
