A real conversation with my mom to understand what late product adopters are looking for

Every day, there is a new story that the predictable adoption of innovations by Everett Rogers can explain (yes, we can predict it and reduce the product failure rate).

Me: “Mom, our internet speed is not enough to have video calls. I’m not sure if it’s the wifi or what. Do you know what speed did you hired from our service provider?”

Mom…


Validate your idea with this 5 steps framework and the real case on how I made it

Photo by Mika Baumeister on Unsplash

I‘ve learned as a founder and startup mentor that business idea validation is not a one-step waterfall process. Instead, it is an agile loop process with several factors to validate before moving on and investing more time and money.


5 leadership takeaways to remind me that true change starts with me.

After a weird conversation with the first user utilizing our web chat support tool, I reflected and concluded with some thoughts to remind myself of the influence we have with others and how important it is to lead by example. I’ve decided to share them as I thought it might be valuable for some readers.

User: what does this cost? (to join our community)
Me> Hi there! This is Jose
Me> It is FREE
User: How…


Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the “Chasm” framework

Photo by Ross Findon on Unsplash

Last Thursday, I was lucky to interview Warren Schirtzinger during a live webinar, one of the co-creators of the “Chasm” framework in the 80s, later polished and popularized by Geoffrey Moore in the book “Crossing the Chasm”.


Most people in this poll think that we buy technology instead of buying progress. I’ll show you why this approach does not help innovation.

I’ve launched a Twitter poll to see what people think is the best approach while developing new products/services. The poll has been featured among people with startup or entrepreneurial interests.

After looking at the results, I was surprised. To be honest, I was expecting a 65–70% for the “people buy progress” approach. So far from the results! Right now, it’s 47% for “people buy progress”.


Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and costs.

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It has been almost one month since I started working in GrowthSeeker.io project, a virtual startup incubator that focuses on generate custom content for the problems of our entrepreneurs in order to accelerate their product-market fit.

1. The hypothetic problem to solve + the target market

While thinking about the different customer segments and the different problems to solve, we hypothesized the next Job-To-Be-Done to solve for early or technical entrepreneurs, and SMB managers without experience/education in…


How I resurrected my Twitter account after almost three years and managed to grow followers 18% in one month

Photo created by natanaelginting — www.freepik.com

It all started on November 19th, 2019, with the purpose of help others sharing experiences, reflections, and thoughts on Medium. After publishing some blog posts, I decided to push a little bit more for readers on Twitter and learn on the experiments to apply what best works to my company.

1. Design a Brand Strategy (Personal or for Your Company) and Tweet Content Related to It

No matter if your Twitter account…


A personal story translated into 6 key takeaways for startups and product development

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During the past vacation period, my partner and I reflected on what happened to us during the hotel checkout, and how hard it is to unveil the real Jobs-To-Be-Done the people are trying to do.


Questions and misconceptions about disruption theory are arising. What really matters is progress and to whom you are bringing your innovations.

Ultimately, I am facing multiple questions about what is or what is not disruptive in sites like Quora, and reading posts with misconceptions about disruptive innovation. I love to think about all of those questions and opinions. They help me to keep reflecting, and asking questions, to understand and keep learning. Besides, I admit that at some point, the original disruption theory of Dr. Clayton Christensen could be hard to apply or may not even be applicable.


…and what to do to implement strategic initiatives not matching your corporate culture

Photo by Kyler Boone on Unsplash

Culture eats strategy for breakfast — Peter Drucker

This quote to Peter Drucker, commonly considered as the father of management, briefly summarizes the power of culture in all the elements composing a company. If culture eats strategy, it can eat whatever it wants.

Jose Bermejo, MBA

Transforming products and innovations into sustainable revenue-producing businesses at escapevelocity.pro | Innovation Strategy & Business Architect Consultant

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