A real conversation with my mom to understand what late product adopters are looking for

Today is a conversation with my mom. And I love to share it with you!

Some context: I arrived last week at my mom’s place. The Internet has not enough bandwidth (speed) to have my video calls.

Me: “Mom, our internet speed is not enough to have video calls. I’m not sure if it’s the wifi or what. Do you know what speed did you hired from our service provider?”

Mom…


Validate your idea with this 5 steps framework and the real case on how I made it

Photo by Mika Baumeister on Unsplash

The sooner we launch, learn and pivot or adjust, the sooner our innovations will help the human being progress. Thus, it is essential to learn and validate as fast as possible to quickly make the correct decisions to build new profitable products.

In 2020, I tried during five months to build a community to help first-time early-stage entrepreneurs accelerate their early-stage…


5 leadership takeaways to remind me that true change starts with me.

After a weird conversation with the first user utilizing our web chat support tool, I reflected and concluded with some thoughts to remind myself of the influence we have with others and how important it is to lead by example. I’ve decided to share them as I thought it might be valuable for some readers.

To provide you with the full context, I’m sharing the full transcript of the conversation. The parenthesis words are my comments to clarify the context for you:

User: what does this cost? (to join our community)
Me> Hi there! This is Jose
Me> It is FREE
User: How…


Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the “Chasm” framework

Photo by Ross Findon on Unsplash

During the interview, Warren explained clearly how people’s behavior affects our innovations and new product adoption. He provided valuable tips to help us grow with our innovations, crossing the famous “Chasm”. Keep reading for an introduction to the “Chasm” and the key takeaways of the interview.


Most people in this poll think that we buy technology instead of buying progress. I’ll show you why this approach does not help innovation.

I’ve launched a Twitter poll to see what people think is the best approach while developing new products/services. The poll has been featured among people with startup or entrepreneurial interests.

After looking at the results, I was surprised. To be honest, I was expecting a 65–70% for the “people buy progress” approach. So far from the results! Right now, it’s 47% for “people buy progress”.

After reflecting on it, I’ve come to two potential reasons for these results. On the one hand, probably not everybody understands what do I really mean with the question. …


Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and costs.

Vector created by freepik

It has been almost one month since I started working in GrowthSeeker.io project, a virtual startup incubator that focuses on generate custom content for the problems of our entrepreneurs in order to accelerate their product-market fit.

In this article, I’ll share the process and tools I’ve used to go from problem to MVP test in just two days and 0 dollars for an entry-level tool for my new venture.

1. The hypothetic problem to solve + the target market

While thinking about the different customer segments and the different problems to solve, we hypothesized the next Job-To-Be-Done to solve for early or technical entrepreneurs, and SMB managers without experience/education in…


How I resurrected my Twitter account after almost three years and managed to grow followers 18% in one month

Photo created by natanaelginting — www.freepik.com

It all started on November 19th, 2019, with the purpose of help others sharing experiences, reflections, and thoughts on Medium. After publishing some blog posts, I decided to push a little bit more for readers on Twitter and learn on the experiments to apply what best works to my company.

My Twitter account has been dead for almost three years, so I did some experiments to resurrect it and grow Twitter followers based on the readings of other blog posts and experts. Let’s explore what I tried, and the results observed during this month:

1. Design a Brand Strategy (Personal or for Your Company) and Tweet Content Related to It

No matter if your Twitter account…


A personal story translated into 6 key takeaways for startups and product development

Vector created by rawpixel.com — www.freepik.com

During the past vacation period, my partner and I reflected on what happened to us during the hotel checkout, and how hard it is to unveil the real Jobs-To-Be-Done the people are trying to do.

It was Jan 26th at Maui Kaanapali Villas, Hawaii. That day we had to take the flight back to Seattle at 11:20 PM, so we had plenty of time to relax and enjoy our last day at Maui. Under that circumstance, we were discussing the convenience of doing a late check-out at the hotel at 1 PM instead of the standard check-out at 11 AM…


Questions and misconceptions about disruption theory are arising. What really matters is progress and to whom you are bringing your innovations.

My point with this controversy is that we may be losing the purpose of innovation, which in my view, is to bring progress…


…and what to do to implement strategic initiatives not matching your corporate culture

Photo by Kyler Boone on Unsplash

Culture eats strategy for breakfast — Peter Drucker

This quote to Peter Drucker, commonly considered as the father of management, briefly summarizes the power of culture in all the elements composing a company. If culture eats strategy, it can eat whatever it wants.

But what is corporate culture? I would define it as the set of behaviors, values, and beliefs predominant on how the people of a company make decisions and interact with their workmates, industry peers, and market environment. If you want to deepen the cultural elements, I strongly recommend this HBR article describing the six components of culture.

Jose Bermejo, MBA

Fractional Growth / CEO | Strategy4SaaS to accelerate the time to scale via differentiation, positioning and reach | Join My Free Course 👉breakthroughgrowth.co

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