A comprehensive Go to Market strategy framework is designed to help new product introductions or accelerate revenue with existing products by aligning your Go to Market plan and functions to your target market needs.
1. Assess and prioritize growth opportunities
Assess the market opportunities, validate and prioritize use cases and market segments to focus your Go to Market strategy, sales, and marketing efforts. Decide which opportunity to focus on before developing your Ideal Customer Profile.
Questions to answer:
- What are the top revenue-generating opportunities for your company
- What customer segments or use case…