Jose Bermejo, MBA

A comprehensive Go to Market strategy framework is designed to help new product introductions or accelerate revenue with existing products by aligning your Go to Market plan and functions to your target market needs.

1. Assess and prioritize growth opportunities

Assess the market opportunities, validate and prioritize use cases and market segments to focus your Go to Market strategy, sales, and marketing efforts. Decide which opportunity to focus on before developing your Ideal Customer Profile.

Questions to answer:

  • What are the top revenue-generating opportunities for your company
  • What customer segments or use case…

A must-know framework for Go to Market leaders in tech/SaaS

Often, pioneering new products lose their initial prominence because a new entrant is more successful in product positioning based on a more effective mix of intangibles, even if the second product is not technically superior.

As the technology markets mature following the Technology Adoption Lifecycle, the product adopters’ motivation changes…

A real conversation with my mom to understand what late product adopters are looking for

Every day, there is a new story that the predictable adoption of innovations by Everett Rogers can explain (yes, we can predict it and reduce the product failure rate).

Today is a conversation with my mom. And I love to share it with you!

Some context: I arrived last week…

Validate your idea with this 5 steps framework and the real case on how I made it

Photo by Mika Baumeister on Unsplash

I‘ve learned as a founder and startup mentor that business idea validation is not a one-step waterfall process. Instead, it is an agile loop process with several factors to validate before moving on and investing more time and money.

The sooner we launch, learn and pivot or adjust, the sooner…

Key Takeways of a talk about innovation adoption with Warren Schirtzinger, cocreator of the “Chasm” framework

Photo by Ross Findon on Unsplash

Last Thursday, I was lucky to interview Warren Schirtzinger during a live webinar, one of the co-creators of the “Chasm” framework in the 80s, later polished and popularized by Geoffrey Moore in the book “Crossing the Chasm”.

During the interview, Warren explained clearly how people’s behavior affects our innovations and…

Most people in this poll think that we buy technology instead of buying progress. I’ll show you why this approach does not help innovation.

I’ve launched a Twitter poll to see what people think is the best approach while developing new products/services. The poll has been featured among people with startup or entrepreneurial interests.

After looking at the results, I was surprised. To be honest, I was expecting a 65–70% for the “people…

Step by step guide from the problem statement to building a no-code MVP app to test a new product in the market: frameworks, tools, time spent and costs.

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It has been almost one month since I started working in project, a virtual startup incubator that focuses on generate custom content for the problems of our entrepreneurs in order to accelerate their product-market fit.

In this article, I’ll share the process and tools I’ve used to go from…

How I resurrected my Twitter account after almost three years and managed to grow followers 18% in one month

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It all started on November 19th, 2019, with the purpose of help others sharing experiences, reflections, and thoughts on Medium. After publishing some blog posts, I decided to push a little bit more for readers on Twitter and learn on the experiments to apply what best works to my company.

A personal story translated into 6 key takeaways for startups and product development

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During the past vacation period, my partner and I reflected on what happened to us during the hotel checkout, and how hard it is to unveil the real Jobs-To-Be-Done the people are trying to do.

It was Jan 26th at Maui Kaanapali Villas, Hawaii. That day we had to take…

Jose Bermejo, MBA

Helping B2B SaaS/tech reduce sales-cycles and accelerate growth ➤ | GTM & Growth Strategy For Tech | Fractional CRO/CMO | IESE MBA

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