How the late adopters think before buying your product

A real conversation with my mom to understand what late product adopters are looking for

Jose Bermejo, MBA

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Every day, there is a new story that the predictable adoption of innovations by Everett Rogers can explain (yes, we can predict it and reduce the product failure rate).

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Jose Bermejo, MBA

predictableinnovation.com | Go to market strategy for B2B software innovations | Crossing The Chasm Expert